Enterprise pricing power.
Without the enterprise price tag.
Turnkey pricing tools, enterprise playbooks, and expert access when you need it. Start with a tool. Scale to a full pricing team.
The pricing gap is real. And it's costing you.
Large companies build dedicated pricing practices with full teams, proprietary tools, and institutional knowledge. The results are measurable: better margins, faster growth, stronger customer retention.
Smaller companies face the same pricing challenges without the team, the tools, or the playbook to solve them. So most do nothing.
That silence is costing you. pricexcel closes the gap.
Hours per year the average company under $50M spends actively managing their pricing strategy.
The revenue threshold where enterprise pricing strategies and tools are actually built to pay off, leaving everyone below to fend for themselves.
The revenue growth companies routinely capture when they go from little or no pricing focus to a structured practice. The bar is low. The upside is real.
Pricing has always been hard for two reasons: the science was complex, and the art took years to develop. Most companies can't dedicate the resources to figure it out.
AI is making the science accessible and easy. Analysis, modeling, competitive research, elasticity testing. The work that used to require a dedicated pricing team now fits inside tools anyone can run. That's exactly what we build: the same tools an enterprise pricing team would use, rebuilt so any operator can pick them up and get answers the same day.
The art is a different story. Knowing when to move on price. How to sequence a change without triggering churn. Where your real pricing power lives versus where you think it does. That judgment doesn't come from a model. It comes from reps, and from people who've seen it play out hundreds of times.
Pricexcel makes both easily accessible to any size company.
AI makes this accessible to everyone now.
- Competitive price monitoring and analysis
- Elasticity testing and demand modeling
- Pricing KPI dashboards and reporting
- Value metric identification
- Discount impact modeling
This still requires experience you can't shortcut.
- Knowing when, and when not, to move on price
- Sequencing changes without triggering churn
- Reading competitive signals correctly
- Cross-functional alignment and organizational buy-in
- Positioning reads that models can't make
Consultants leave. Software lacks expertise.
Every pricing option on the market asks you to cover one of the two hard parts yourself. A consultant hands you a recommendation and is gone before anyone finds out whether it worked. Software hands you the math and expects you to become the expert who aims it. Neither covers the window where pricing decisions actually get made, when a customer pushes back, a cost moves, or a competitor drops and somebody has to decide what that means for the plan.
Expertise, but nobody stays
Sharp analysis delivered as recommendations, on the last day. Whether any of it survives contact with your business becomes your problem the moment the engagement ends.
We find it, build it, and stay in the room
Nothing starts with a proposal. It starts with your own data and a specific number. Then we fix what we find, and we stay to run it. Every month a real person is looking at your numbers, so the next decision gets made with someone who knows your business.
Tools, but nobody to aim them
Powerful analysis with no judgment attached. Software can run the math. It can't tell you which analysis matters, when to move, or what the answer means for your business.
This runs through everything we build, starting free. The fullest version is Run Lead, a named pricing leader who diagnoses, fixes and runs your pricing month after month.
Strong pricing practices work in three phases. Diagnose gives you the facts about what's happening with your pricing today. Fix builds the plan and the practice to capture the opportunity. Run keeps that practice working, so your gains hold. Do the work yourself with our tools, or work with one of our pricing experts.
Do it yourself
You run the analysis. We give you the tools an enterprise pricing team would use, and an expert to ask when you get stuck.
Weekly Newsletter
→One pricing concept a week. What it is, why it matters, and what to do about it.
Pricing Tools
→Buy a tool and keep it. Each one comes with its playbook and AI prompts, everything you need to make one pricing decision on your own.
Analyst Session
→Book time with an analyst and we solve one pricing topic with you. You leave with a written summary and our recommendation.
Have us do the work
We find the money in your own numbers, go get the biggest piece of it, and stay to keep it coming in.
Pricing Opportunity Roadmap
→We read your transactions the way a Fortune 500 pricing team would, size your top opportunities in dollars, and put them in order.
Fix Sprint
→We build a pricing practice that helps you reach and sustain your pricing goals. Every pricing process gets mapped and given an owner.
Run
→We keep watching your pricing every month, and we can run the practice your Fix Sprint put in place.
Three ways to work on pricing before bringing us in. Buy a tool, grab the featured bundle, or bring one pricing topic to an analyst and solve it together.
One time. Yours to keep.
- The interactive tool, ready to run today
- Enterprise playbook built into the tool
- AI prompts pre-filled with your own numbers
- No subscription, no expiration
Bundles change over time. Yours to keep.
- The analyses pricing teams run first, because they have the biggest impact on price
- Four pricing products for less than buying them one by one
- Every tool comes with its playbook and AI prompts
- No subscription, no expiration
One topic, worked in a one-hour session.
- Troubleshoot a pricing process
- Talk through a price change or a packaging change
- Work out a specific deal for a specific customer
- A written summary and our recommendation, every time
Ready to have us do the work? Start with the Pricing Opportunity Roadmap.
This is how enterprise pricing teams work. We bring it to your business. Start with the Roadmap, go straight to the Fix Sprint if you already know your pricing problems, or start with Run Core if you want an expert on your numbers every month.
Standard reporting doesn't show where price is leaking, so pricing decisions get made on instinct. The Roadmap puts facts and a dollar figure behind them.
Pricing Opportunity Roadmap
Two years of your own transactions, read the way a Fortune 500 pricing team would read them. Your biggest opportunities sized in dollars and put in order.
- A specific number for what better pricing is worth in your business
- Where price is leaking, how wide your discounts spread, and where you can raise price
- Your top three fixes, sized in dollars and put in order, with a live readout
You know pricing is costing you money but can't put a number on it yet. Take the Roadmap and run with it, or bring us in for the Fix.
Changes on your Roadmap only stick when there's a defined practice behind them. The Fix Sprint builds that practice.
Fix Sprint
We build the pricing practice that helps you reach and sustain your pricing goals. Every pricing process your business needs gets mapped and given an owner.
- Each pricing process mapped, with a named owner on your team
- AI tools we build for your business, so the people already making pricing decisions have better support behind every call
You already know where your pricing problems are and need help building a practice to fix them.
Prices drift and discounts creep back once attention moves on. Run keeps someone watching, so the gains stay put.
Run Core, Lead, and Custom
A pricing expert on your numbers every month, with a quarterly price review with leadership. A quarter of data shows a trend. A month rarely does.
- Run Core ยท $2,500 / month. Monthly price realization and leakage tracking, a quarterly price review, and a Slack line for pricing questions.
- Run Lead ยท $5,000 / month. Everything in Core, plus we run the parts of your pricing practice your Fix Sprint put in place.
- Run Custom. Our experts play a bigger role in running your pricing practice.
You want a pricing expert in your decisions every month. Run Core works on its own. Run Lead follows a Fix Sprint.
"The hardest thing from the consumer standpoint in your business is pricing. I just never know how to price it."
Scott Galloway, Prof G Pod: "How to Get Unstuck"
If pricing feels harder than it should, it's not just you. pricexcel gives you the tools and expert support to price with confidence.
After nearly two decades leading pricing practices at companies ranging from small operators to Fortune 500 enterprises, one pattern became impossible to ignore: the pricing problems are largely the same, but only large companies have the scale to invest in solving them properly.
The standard model of hiring a full-time pricing person, buying expensive software, and building a team only starts to make sense over $50M in revenue. For most companies below that threshold, other investments offer an easier path to a return.
So we built pricexcel: a system that delivers the knowledge, tools, and expertise of an enterprise pricing practice, starting at free, scaling to fully managed. Built specifically for the companies the industry left behind.
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