Enterprise pricing power.
Without the enterprise price tag.
Most companies spend fewer than 20 hours a year on pricing. That silence is costing you. pricexcel gives you the tools, playbooks, and expert guidance of a dedicated pricing team. Starting free.
The pricing gap is real. And it's costing you.
Large companies build dedicated pricing practices with full teams, proprietary tools, and institutional knowledge. The results are measurable: better margins, faster growth, stronger customer retention.
Smaller companies face the same pricing challenges without the team, the tools, or the playbook to solve them. So most do nothing.
That silence is costing you. pricexcel closes the gap.
Hours per year the average company under $50M spends actively managing their pricing strategy.
The revenue threshold where enterprise pricing strategies and tools are actually built to pay off, leaving everyone below to fend for themselves.
The revenue growth companies routinely capture when they go from little or no pricing focus to a structured practice. The bar is low. The upside is real.
Pricing has always been hard for two reasons: the science was complex, and the art took years to develop. Most companies can't dedicate the resources to figure it out.
AI is making the science accessible and easy. Analysis, modeling, competitive research, elasticity testing. The work that used to require a dedicated pricing team now fits inside tools anyone can run. That's exactly what we build: the same tools an enterprise pricing team would use, rebuilt so any operator can pick them up and get answers the same day.
The art is a different story. Knowing when to move on price. How to sequence a change without triggering churn. Where your real pricing power lives versus where you think it does. That judgment doesn't come from a model. It comes from reps, and from people who've seen it play out hundreds of times.
Pricexcel makes both easily accessible to any size company.
AI makes this accessible to everyone now.
- Competitive price monitoring and analysis
- Elasticity testing and demand modeling
- Pricing KPI dashboards and reporting
- Value metric identification
- Discount impact modeling
This still requires experience you can't shortcut.
- Knowing when, and when not, to move on price
- Sequencing changes without triggering churn
- Reading competitive signals correctly
- Cross-functional alignment and organizational buy-in
- Positioning reads that models can't make
Consultants leave. Software lacks expertise.
Every pricing option on the market asks you to cover one of the two hard parts yourself. A consultant hands you a recommendation and is gone before anyone finds out whether it worked. Software hands you the math and expects you to become the expert who aims it. Neither covers the window where pricing decisions actually get made, when a customer pushes back, a cost moves, or a competitor drops and somebody has to decide what that means for the plan.
Expertise, but nobody stays
Sharp analysis delivered as recommendations, on the last day. Whether any of it survives contact with your business becomes your problem the moment the engagement ends.
We find it, build it, and stay in the room
Nothing starts with a proposal. It starts with your own data and a specific number. Then we build the tools and the rhythm that make it stick, and a real person stays available when the next decision comes up. Office hours, a named analyst, quarterly readouts, depending on the level you buy at.
Tools, but nobody to aim them
Powerful analysis with no judgment attached. Software can run the math. It can't tell you which analysis matters, when to move, or what the answer means for your business.
This runs through everything we build, starting free. The fullest version is a fractional pricing leader: we run the diagnostic, build the practice, and lead it for a year.
Whether you need a quick win or a full pricing practice, pricexcel meets you where you are and scales with you as your needs grow.
Run pricing yourself
You do the work. We give you the tools an enterprise pricing team would use, and someone to ask when you get stuck.
Weekly Newsletter
→One pricing concept a week. What it is, why it matters, and what to do about it.
Pricing Tools
→Buy a single tool and keep it. Everything you need to make one pricing decision on your own: the tool, the playbook, and the AI prompts.
The Pricing Desk
→The full tool library, weekly analyst office hours, and an email line for pricing questions. Your pricing team, on subscription.
Have us do the work
We go into your numbers, find the pricing opportunities specific to your business, and build the practice that keeps capturing them.
Pricing Opportunity Report
→We analyze your transactions and tell you where the money is. Most companies have never seen this view of their own business.
Pricing Engagements
→Fixed fee, fixed scope. Add the pricing dashboard and monthly rhythm, or install a full pricing practice end to end.
Fractional Pricing Leader
→One standard engagement. The diagnostic, the dashboard, and a named pricing leader inside your business for a year.
Pricing on Demand
A named pricing expert who knows your business. Slack access with same-day answers, live sessions when you want them, and review of the analysis you run and the moves you plan. Whichever path you came in on, this is the tier where a real person is looking at your numbers with you.
Three ways to work with us before anyone signs a scope of work. Buy a single tool outright, subscribe to the whole library with office hours behind it, or add a named expert who knows your business and gets into your numbers with you.
One time. Yours to keep.
- The interactive tool, ready to run today
- Enterprise playbook built into the tool
- AI prompts pre-filled with your own numbers
- No subscription, no expiration
Month to month. Cancel anytime.
- Full tool library, including every new release
- Multiple office hour slots weekly with analyst availability
- Email line for pricing questions, answered within two business days
- Enterprise playbook and AI prompts built into every tool
Month to month. Cancel anytime.
- Everything in The Pricing Desk
- A named analyst who knows your business
- Dedicated Slack channel with same-day answers
- Live sessions on request, not on a schedule
- Review, advice, and support on the analysis you run and the moves you plan
Not sure which one fits? Bring us one pricing question and we'll work through it together in an hour. Book an analyst session, $750. The full fee credits toward your first month at the Desk.
We took what works inside enterprise pricing practices and turned it into standard engagements, so moving from pricing ideas to a pricing practice is straightforward. We bring the expertise, surface the opportunities specific to your business, and leave you with a plan you can keep acting on.
Pricing Opportunity Report
The clearest picture of your pricing you have ever had. Two years of your own transactions, read the way a Fortune 500 pricing team would read them, and a specific set of opportunities sized in dollars. Most companies come out of this realizing pricing is a bigger lever than they thought.
- A specific number for what better pricing is worth in your business
- The customers, products, and channels where your pricing power actually sits
- Actionable quick wins to build momentum from day one
- A prioritized plan your team can start acting on right away
Ten business days
Pricing Practice Roadmap and Implementation
A full pricing practice, built with you and running in your business. The kind of capability large companies build entire teams around, sized and shaped for yours. Dashboard included.
For companies that need a real pricing function, not a tool or an occasional session. One standard engagement at $36,000: the full diagnostic and dashboard in your first quarter, then twelve months of a named pricing leader inside your business.
See the Standard Engagement โThe Diagnostic and the Dashboard
Your Opportunity Report in month one, then the pricing dashboard built from what it found and managed for you. The first quarter delivers a working practice.
Quarterly Readouts to Leadership
A written report with findings, recommendations, and what moved since last quarter, delivered live to your leadership team with time to argue about it.
A Named Pricing Leader All Year
The same person for twelve months. Slack access with same-day answers, live sessions whenever a decision can't wait, and the full tool library.
"The hardest thing from the consumer standpoint in your business is pricing. I just never know how to price it."
โ Scott Galloway, Prof G Pod: "How to Get Unstuck"
If pricing feels harder than it should, it's not just you. pricexcel gives you the tools and expert support to price with confidence.
After nearly two decades leading pricing practices at companies ranging from small operators to Fortune 500 enterprises, one pattern became impossible to ignore: the pricing problems are largely the same, but only large companies have the scale to invest in solving them properly.
The standard model of hiring a full-time pricing person, buying expensive software, and building a team only starts to make sense over $50M in revenue. For most companies below that threshold, other investments offer an easier path to a return.
So we built pricexcel: a system that delivers the knowledge, tools, and expertise of an enterprise pricing practice, starting at free, scaling to fully managed. Built specifically for the companies the industry left behind.
Start with the Free Newsletter โ